We're Your Very Favorite team photo

We’re Your Very Favorite

We are a small group of parents who set out to make an activity book that our “too cool” kids would ACTUALLY be interested in!

Our kids have high standards!

Naturally, we bring our kids on as consultants. They give us ideas, test out the activities we create, and give us brutally honest feedback. (Thanks, kids!)

And YOU have high standards!

Curiosity. Humor. Wonder. Diversity. Creativity. Joy. Education. Our books help to cultivate these values.

You help us make a difference.

Thanks to our customers, we are able to donate books to kids in long-term hospital care, foster care, and homeless shelters.

Your Very Favorite Team

  • Alma Loveland

    Alma Loveland

    WRITER / PROJECT LEAD / DESIGNER

    Alma plans activities, writes content, makes Mike and Holly do the stuff she doesn’t want to, and puts the book together. If there is a joke about Uranus (and there is), it was probably Alma (it definitely was).

  • Mike Loveland

    ILLUSTRATOR / IDEA GENERATOR

    Did we create books as a way to justify the decades of random useless trivia that have lived in Mike’s brain so that he can ultimately prove his worth and value to the world? YES. And also he illustrated every book. Hats off to Mike!

  • Holly Sparks

    LETTERING / CONTENT DEVELOPMENT

    Holly is our EXPERT brain stormer, joke maker, researcher, hand-letterer, and activity designer. If there is a joke about farts, Holly probably had something to do with it.

  • Paula Su

    THE WIND BENEATH OUR WINGS

    Paula leads up the business end of this operation, keeps us right with taxes, manages our donation program, and generally balances out the creative team with her big, competent left brain.

  • Hillary Barney Portrait

    Hillary Barney

    WHOLESALE & MARKETING

    Do you know how difficult it is to create amazing books AND try to sell them? These are two different skill sets, people. Hillary manages wholesale relations and makes sure we stay on top of marketing!