We’re Your Very Favorite
We are a small group of parents who set out to make an activity book that our “too cool” kids would ACTUALLY be interested in!
Our kids have high standards!
Naturally, we bring our kids on as consultants. They give us ideas, test out the activities we create, and give us brutally honest feedback. (Thanks, kids!)
And YOU have high standards!
Curiosity. Humor. Wonder. Connection. Creativity. Joy. Education. Our books help to cultivate these values.
You help us make a difference.
Thanks to our customers, we are able to donate books to kids in long-term hospital care, foster care, and homeless shelters.
Your Very Favorite Team
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Alma Loveland
WRITER / PROJECT LEAD / DESIGNER
Alma leads each project from concept to completion. She develops content, plans activities, manages timelines, and oversees the overall design and production process. She ensures that every book meets the client’s goals while remaining engaging, accurate, and thoughtfully executed.
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Mike Loveland
ILLUSTRATOR / IDEA GENERATOR
Mike illustrates every book, bringing a clean, timeless style loved by both kids and grown-ups. With a brain stuffed full of random trivia, he contributes the random facts that make our books surprising and delightful, and lots of great jokes that make our books distinctive.
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Holly Sparks
LETTERING / CONTENT DEVELOPMENT
Holly leads all hand-lettering, giving each book a distinct visual voice and added character while maintaining clarity and readability. She also contributes to research and activity development to ensure content is engaging and well-crafted for the intended audience.
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Paula Su
THE WIND BENEATH OUR WINGS
Paula supports the business operations side of the company, including financial oversight and structural guidance. Her contributions help maintain organizational stability and long-term planning.
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Hillary Barney
WHOLESALE & MARKETING
Hillary oversees wholesale partnerships and marketing strategy. She manages retail relationships, outreach efforts, and positioning to ensure our books reach the appropriate audiences and markets.